Another list: Key ingredients of a creative company

It seems there is a real trend at the moment, in blog land at least (especially creative, marketing and advertising ones), to churn out 'by no means definitive, but, hopefully good enough to garner self satisfying nods from fellow in the knowers ' lists of stuff to do with digital...

This list struck me as interesting, for two reasons. a) It's quite relevant and 3) It goes up to 11!

// (1) Hire smart people who will avoid doing things the same way your company has always done things.

click here for the rest...

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