Thursday, February 14, 2008

Adobe.com


Adobe have a new corporate front-window. It is vastly different from their previous incarnation. The homepage doesn't feel as polished as perhaps it should (thoughts?) but certainly has some nice features and the navigation is pretty tight.

Drilling down into the site and we have some nice tailored areas for the software products and really comprehensive sections focusing on all sorts of topics from solutions to downloads.



Generally, and considering the amount of varying content available, the interface design is very simple and concise.

It prompts you to continue to dig deeper and deeper, the use of grids and typography is equally varied but also, essentially, consistent. There are multiple uses of sub navigations; in page, drop downs, breadcrumbs and calls to action. Most intriguing is the brevity of the passive global nav bar, just simple text on the changing backgrounds and well designed and workable drop-down boxes.

The use of branding or rather the subtle and engaging use of 'codes' is a brave stroke. The logo is small, top right, with search box. The content, layout, typography and general user experience is weaved in such a way, the user is constantly aware (if only subconsciously) that this is the ultimate resource for all things Adobe.